North Jersey Alumnae Hosts 2nd Annual Black Business Crawl


Submitted by Jo-Ann Raines

For the second consecutive year on February 29, 2020, North Jersey Alumnae Chapter of Delta Sigma Theta Sorority, Inc. hosted its Black Business Crawl, featuring black-owned businesses in the Halsey Street corridor in Newark, NJ. Motivational speaker Rah kicked off the event with words of encouragement before 114 community members and chapter members in eight teams visited 18 small enterprises. The businesses ranged from coffee emporiums, bakeries, African decorative art and items, vintage clothing, dance studio, and a vegan restaurant, to name a few. Originated by the Economic Development Committee, the goal of the event is to promote black-owned businesses, expose them to advertising and media, and inject additional revenue into their bottom lines.


The Black Business Crawl is part of the Economic Development Committee’s Bla3k65 campaign designed to bolster the power of the Black dollar every day of the year. The committee estimates that each participant on the crawl represents a potential $500-$1,000 in lifetime revenue for the businesses. The owners expressed appreciation for the exposure to a new demographic of customers and for the opportunity to showcase their establishments.
In addition, “Minding My Black-Owned Business” T-shirts were on sale, with the proceeds to benefit professional development and capacity building scholarships for black business owners.


Submitted by Jo-Ann Raines For the second consecutive year on February 29, 2020, North Jersey Alumnae Chapter of Delta Sigma Theta Sorority, Inc. hosted its Black Business Crawl, featuring black-owned businesses in the Halsey Street corridor in Newark, NJ. Motivational speaker Rah kicked off the event with words of encouragement before 114 community members and …

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